18hrs
a week of leadership time goes to admin
Scheduling alone accounts for roughly 4.8 hours a week for the average founder or manager — about six full working weeks a year, spent on work no one hired you to do.
Indicative market range, 2026
Early beta The executive assistant seat is free while we build
Hire your first AI employee.
A real person signs her work.
Donna runs your calendar, your inbox, your travel and the follow-ups that quietly slip. She works fast because she is an AI agent. She is trusted because of one rule: nothing she produces reaches another human being until a person has read it.
Built on the NEWT platform
Business phone
Business-grade internet
Virtual receptionist
Canadian-owned carrier
Data stays in Canada
- 30min Review turnaround in business hours. Two hours outside them, or we hand you the draft to send yourself
- 1 Named person reads your queue — and you can phone her. Today that is the person who designed Donna
- 15yrs Fibernetics has run business voice and network in Canada since 2011
DONNA
Executive Assistant · EA-01
Start here
Which Donna do you actually need?
Six questions, about ninety seconds. Every executive who says “I need an assistant” means something different by it. This works out which one you mean, and what we would set up first.
THE HANDOFF · 6 QUESTIONS
Answer honestly. Nobody is watching.
There are five kinds of Donna. Most executives are certain they need one of them and turn out to need another. Your result comes with the authority settings we would recommend on day one.
1 of 6
EA-01
YOUR MATCH
WHAT SHE TAKES IN WEEK ONE
WHERE WE WOULD SET THE LINE
ALSO STRONG FOR YOU
The desk, honestly
Right now, the desk is one person.
I have run an executive desk at this company for fifteen years.
I know which meeting can move and which one ends a deal if it does. I know the email that looks routine and isn’t. I catch the thing that would otherwise have quietly gone wrong late on a Friday, and mention it on Monday as though it were nothing. Nobody wrote that job description — it grew out of what the business actually needed on a given week.
Donna was built from that. Not from a requirements document and not from a demo, but from fifteen years of doing the work and asking honestly which parts of it a machine can carry and which parts will always need a person.
So here is the part most companies in this category would dress up. Donna drafts the way I would draft. Then I read it, before it goes out with your name on it. Not a team, not a queue in another country — me, at the moment you are reading this.
That is why the beta is five companies. One person can only read so much in a day, and I would rather cover five properly than forty badly. As we grow, the desk grows the way any good desk grows: I train the people who sit at it, to the standard I have been holding for fifteen years.
Dawn GambleSenior Executive Assistant · Fibernetics · Cambridge, Ontario
We are not guessing at what good assistance is worth to a business. We have had it for years. The founders, Fibernetics
- Seats are genuinely limited. Not a marketing device — a reading-capacity ceiling. When the queue is full, the beta closes until the desk grows.
- You know who has access. One named person, not a rota you are never introduced to. You are told immediately if that ever changes.
- The reviewer is the designer. Corrections don’t go into a ticket queue. They change how Donna works that week.
- No formal security certification yet. We will say so plainly rather than imply otherwise, and we will send you our data-processing terms before you connect anything.
The case
Executives are caught between an assistant they can’t hire and an agent they can’t trust.
Both halves of that sentence are measurable. This is the gap Donna was built to close.
$10–13.5K CAD
a month is the loaded cost of one senior EA
$90–120K USD a year for a US-based assistant — roughly $120–162K CAD — with payroll tax, benefits and overhead. That is simply what the calibre of assistant a chief executive needs costs — and it is climbing because there are not enough of them to go round. The constraint was never that good assistants aren’t worth it. It is that one person can only be in one calendar at a time.
Indicative market range, 2026
40%
of agentic AI projects will be scrapped by 2027
Not because the models fail. Because organizations can’t operationalize them — cost, unclear value, and governance gaps discovered only after a production incident.
Gartner, agentic AI forecast
15yrs
is how long we have watched this from the other side of the desk
Running the calendars, the travel and the inboxes for a leadership team that felt every one of those hours. Three-quarters of enterprises say they have adopted agentic AI; almost none have anything genuinely live. The distance between the two is supervision — and supervision is a job we have actually done.
Our own, first-hand
OPTION ONE
Hire a person
Capable, accountable, and expensive. Six figures loaded, months to recruit, one set of hands, and a single point of failure the day they take vacation.
OPTION TWO
Deploy an autonomous agent
Cheap, instant, tireless — and nobody owns the output. One confidently wrong email under your name and the pilot is over before the quarter ends.
Donna is the third option. Agent speed, with a human name attached to every outcome.
The two market figures above are indicative ranges drawn from published 2026 research, not a performance guarantee; we will send you our sources if you ask. The Gartner forecast is public. The ten-year figure is our own.
The operating model
Drafted by an agent. Checked by a person. Released by you.
Nothing leaves the desk on the agent’s own authority. That single rule is the whole product.
Supervised, not autonomous
Donna runs inside a staffed Fibernetics desk. A trained person watches the queue, catches the errors an agent makes confidently, and steps in on anything the model has not seen before.
Approval where it counts
You draw the line once. Routine work runs on its own. Money, commitments and anything sent under your name waits for a yes — and waits indefinitely if you never give one.
Accountable like an employee
One named point of contact, a clear record of what was done and why, and a person who answers the phone if something is off. Not a chatbot you argue with at midnight.
On your systems, not a new one
Donna works in the email, calendar, phone and finance tools you already run. There is no portal for your team to learn and no migration to schedule.
The handoff
What comes off your desk in week one.
A specific list, with the authority for each line already decided. This is the table you review on your onboarding call.
| Task | What Donna does | Authority |
|---|---|---|
| Calendar | Holds, moves, defends focus blocks, resolves double-books, protects travel buffers | Runs on its own |
| Inbox triage | Sorts, summarizes the overnight pile, drafts the twelve replies you would have written | Runs on its own |
| Meeting prep | Assembles a one-page pre-read: who is in the room, what was last said, what is open | Runs on its own |
| Follow-ups | Tracks every commitment made in a meeting and chases it until it closes | Person reviews |
| External replies | Writes in your voice to customers, investors and partners | Person reviews |
| Travel | Builds the itinerary, holds the fares, handles the re-book when the flight moves | You approve |
| Spend | Anything with a dollar figure attached, at any amount you nominate | You approve |
| Commitments | Saying yes on your behalf — to a date, a scope, a price, a person | You approve |
Every row is yours to move. Some executives push external replies down to automatic within a month. Some never do. Both are correct.
The roster
Start with one seat. Add the rest when your team is ready.
Four agents, each built for a role that leaders consistently cannot hire fast enough. All of them run on the same supervised desk. One of them is live. The other three are not, and we would rather sell you one thing that works than four that are coming.
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EAFree in beta
Executive Assistant
DONNA
Calendar, inbox triage, travel, meeting prep and the follow-ups that slip. She drafts, a person checks, you approve what matters.
Apply for the trial -
FINComing next
Finance
UNNAMED
Invoice chasing, expense coding, weekly cash summaries and clean bookkeeping hand-offs — reviewed by a human before anything posts to a ledger.
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SUPComing next
Support
UNNAMED
First-line customer replies across email and chat, with clean escalation into your team and a person watching the queue depth.
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VOXComing next
Voice Receptionist
UNNAMED
Answers the main line on the phone system you already have, takes messages, books time and routes calls — with live people on standby behind it.
Control
You draw the line. It does not move without you.
TIER 1 · AUTOMATIC
Reversible, internal, low-stakes
Donna acts immediately. The desk audits after the fact. If something is wrong it is undone the same day.
- Moving your own meetings
- Filing and labelling
- Drafting into your own drafts folder
TIER 2 · PERSON-CHECKED
Leaves the building, but recoverable
Donna prepares it. A named person reads it in full and either sends it, fixes it, or brings it to you.
- Replies to customers and partners
- Scheduling with people outside the company
- Chasing an unpaid commitment
TIER 3 · YOUR SIGNATURE
Money, promises, and your name
It sits and waits. No timeout, no default-approve, no “proceeding since we didn’t hear back.” Silence is a no.
- Any spend over your threshold
- Anything sent to the board or an investor
- Any commitment made on your behalf
30 min/ 2 hrs
How long the check takes
Under thirty minutes during business hours, under two hours outside them. If we are going to miss that on something time-critical, Donna tells you and hands you the finished draft to send yourself — you are never waiting on us to be able to act.
Why NEWT
An AI agent is only as trustworthy as the company operating it.
Most AI assistants are a wrapper on a model and a support inbox. Donna is operated by a Canadian carrier that has been running business-critical voice and network for fifteen years, for customers who notice the moment something stops working.
Apply for the EA beta-
A carrier, not a startup
NEWT is the business division of Fibernetics. Phone systems, business-grade internet and virtual receptionist services already run on this infrastructure every day.
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Reviewed in Canada
The person supervising your seat is a Fibernetics employee working in Ontario, and today that is the person who built Donna. Your content does not leave the country to be read, and access is scoped to the mailboxes and calendars you connect.
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One accountable throat
Voice, network and now your AI agents come from the same provider, on one relationship, with one escalation path when it matters.
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No lock-in on the way in
The EA seat is free during the beta, there is no card, and your data is exported and returned to you on request the day you ask.
Onboarding
The first thirty days, as they actually run.
- DAY 0
A thirty-minute call
You meet the person who will supervise your seat. You walk the authority table together and mark the lines you want moved.
- DAY 1–3
Connection and shadowing
Donna connects to your calendar and inbox and does nothing but watch. She learns your patterns, your people and your tone before she touches anything.
- DAY 4–10
Tier 1 goes live
Calendar and triage move to automatic. Everything else is drafted for your review so you can see the quality before you trust it.
- DAY 11–30
You move the line
With three weeks of visible output behind you, you decide what graduates to Tier 2. Most executives promote inbox replies first. Nothing moves without you saying so.
Pricing
Free during the beta. $1,500 CAD a month after it.
We are telling you the number now so you can decide whether this is worth thirty minutes, rather than finding out in month three. Every figure on this page is Canadian dollars.
$0during the beta
Then $1,500 CAD per seat, per month. No card to start, and you are never moved onto the paid plan without an explicit yes. If the number doesn’t work, you keep your data and you walk. That is the entire commitment.
- One executive seat, supervised end to end
- Set up with a named person on a thirty-minute call
- Calendar, inbox, meeting prep, travel and follow-ups
- Cancel any time; your data is exported back to you
- Senior executive assistant, loaded$10,000–13,500 / mo
- Offshore virtual assistant, part-time$1,600–3,400 / mo
- Donna, supervised$1,500 / mo
All figures Canadian dollars. Roughly a seventh of a loaded EA, and less than a part-time virtual assistant — with the difference that a trained person reads the work before it leaves, and one seat does not go on vacation. Market comparisons are US research converted at approximately 1.35.
The hard questions
What executives ask on the second call.
Why not just connect ChatGPT or Claude to my own inbox?
For anything you are happy to send unread, you should — genuinely. Those tools are very good and they are cheaper than we are.
The moment the output goes to a customer, an investor or your board, somebody has to have read it first. Right now that somebody is you, at eleven at night, which is the job you were trying to hand off. We are not selling you a better model. We are selling you the person between the model and your name.
How long does the check actually take?
Under thirty minutes during business hours and under two hours outside them. If we are going to miss that on something time-critical, Donna tells you and hands you the finished draft to send yourself. You are never blocked on us.
Who exactly reads my email?
Today: Dawn Gamble, Senior Executive Assistant at Fibernetics in Cambridge, Ontario, who has run an executive desk for fifteen years and who designed this product. Not a rota, not an outsourced queue. You meet her on day zero.
As the beta grows she trains and supervises the people who join the desk, and you are told by name when anyone new is assigned to your account. Access is scoped to the mailboxes and calendars you connect, and revoked the moment you disconnect them.
How many seats are you taking?
Five, and the limit is real: one person can only read so much in a day. When the queue is full the beta closes until the desk grows. If we cannot supervise your seat properly we will tell you and put you next in line rather than take you and thin the review.
What happens when the agent gets something wrong?
Most errors never leave the desk — that is what the review layer is for. When one does, you have a full record of what was done, by which agent, checked by which person, and under which authority tier. That record is the basis for the correction and for changing the rule so it does not recur.
Because the person reviewing is also the person who designs how Donna works, a correction changes the product that week rather than becoming a ticket.
Is this just a virtual assistant with AI marketing on it?
No. A virtual assistant is a person doing the work at human speed and human cost. Donna does the work at agent speed and agent cost; the human is there for judgment and accountability, not for throughput. One reviewer can stand behind several seats, which is why the price is a fraction of an EA salary rather than a discount on one.
What can Donna not do?
She does not negotiate, she does not make hiring or firing decisions, she does not sign anything, and she does not represent you in a relationship that needs your face. She will not answer your main phone line during the beta — voice is a separate agent on the roster, and it is not live yet. We would rather tell you that now than in month three.
Where does our data go, and what trains on it?
Production Donna runs in the Fibernetics operations environment in Canada — on our own hardware. During the beta, parts of the stack run on vetted cloud infrastructure, and the data-processing terms we send before you connect anything spell out exactly what runs where. Your content is not used to train a general model. On exit, it is exported to you and removed on the schedule we agree in writing.
We do not yet hold a formal security certification such as SOC 2. We will tell you exactly where we are rather than imply more, and we will send you our data-processing terms before you connect anything.
Free during the beta — what does it cost afterwards?
$1,500 CAD per seat, per month. We are publishing it now rather than making you ask, because a number you find out in month three is a number you resent.
Beta participants are never moved onto the paid plan without an explicit yes. If it doesn’t work for you, you keep your data and you walk. That is the entire commitment.
Early beta Limited seats
Apply for the free EA trial.
We are onboarding a small number of companies whose leaders need real assistant capacity now. Tell us what you would hand off first. We reply within two business days.
- Free during the beta — no card required
- Set up with a named person in a thirty-minute call
- $1,500 CAD a month afterwards, and never without your explicit yes
- Cancel any time; your data is yours and comes back with you
DonnaExecutive Assistant · Seat open on your team
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